Weathering Words
At work, everyone wants to own their little slice of “strategy”, to the point where the term itself has become – I won’t say meaningless – but certainly confused.
Over the past week, I’ve been on vacation. Away from the bench and largely away from the computer. I’ve done more following and reading than I have ranting…and I’ve had some time to think, if that’s what you call the random firing of synapses after long days of taking three kids around Disney World.
And it seems to me that a lot of the butthurt and fur-raising associated with weathering is similar – the term is too broad, too catch-all.
It confuses evidence and reference with technique. It conflates different types of weathering. And it sets up this weird and annoying “nobody is wrong” dynamic that, ultimately, does nothing for anybody.
If that’s the case, why bother talking and debating and digging up reference photos and seeking greater understanding at all?
So I thought it might be helpful to propose some new terminology to specify what we’re talking about. Which will no doubt raise the typical claims that I’m telling others how and what to model. A common, specific terminology – so evil, right? (more…)







