This site – hell my entire online presence – was born out of scale modeling. Aircraft, armor, weathering, opinions, the works. But over the last few years, I’ve found myself struggling with the box that we’ve put ourselves in.

I’m so bored with the near-exclusive focus on military subjects. I’m so bored with the obsession over accuracy. Or, as a friend so eloquently put it the other day:

“I’m tired of , essentially, modelling being about masturbating over the forms of machines, and half assed efforts to “honour history”“

I want to climb out of that box, and really explore modeling as a way an artistic medium that uses three-dimensional miniature things to tell stories, evoke emotions, and offer glimpses into other worlds. That and, my scope has grown. It’s not just ‘scale modeling’, it’s 3D design, STLs…I want to experiment with room boxes, book nooks, and other modeling-adjacent pursuits.

Doogs Studios better reflects where things are now – where I am now – and where I’m headed.

Not at all. This rebrand, ultimately, is about making space for a wider creative focus. One that includes 3D design, greater experimentation with approaches, and exploration of other miniature pursuits.

To some degree, that’s still very much up in the air, and something we’ll discover together.

One type of content you won’t see as much – rants about IPMS or any stoking of stupid doctrinal divisions in scale modeling. Even more than with military subjects, I’m profoundly bored of these. I’ve tried in my way to change some things. But I’ve also found places that welcome that change. If others don’t want to come along, okay.

What you should expect to see more of:

• More short-form videos
• Tutorials and experiments in 3D design and printing
• More original STL releases and design insights
• More adventures like Tank the Rainbow
• More exploration of storytelling and worldbuilding
• Much more focus on terrain, bases, and creating scenes, not just machines.

Yes, they will all be updating to Doogs Studios. Patreon already has.

Other than the name and logo changes, and renewed posting activity, I hope to keep the same tone, the same focus on the why of things, that I’ve always had.

One thing that will be changing pretty significantly is a ramp-up in STL offerings. I’ve already updated my Patreon tiers to reflect this, and I’m planning to expand beyond Cults3D to offer STLs on Etsy, Gumroad, and here, on this very site.

I will also be releasing new STLs on a monthly basis – probably about 5-7 new items per month – ranging from simple props and accessories to track sets, conversion kits, bench organization, and even full-blown kits and bases.

Still there, still available. The rebrand isn’t breaking anything like that. If you’ve purchased or downloaded files in the past, they’re still yours. Going forward, you’ll just see them listed under Doogs Studios.

Not quite. Think of it like a creative reset. My way of acknowledging that where I want to go is bigger than just scale models. And giving myself permission to explore that fully.

But it’s still me doing all the things.

Because of a midlife crisis!

Earlier this summer, I left my corporate job to venture out on my own. I would say I left my “safe” corporate job, but in 2025 it doesn’t feel like those really exist anymore.

I’ve been doing consulting work, but I also want to diversify away from the same messaging / marketing / branding / copywriting work I’ve been doing for so long.

I’m not planning to make a living off of modeling, but maybe, just maybe, some combination of YouTube, Patreon, and STL proceeds can bring in enough supplemental income to 1) justify the effort I put into them and 2) take some of the burden off the consulting side of things.

If you *do* want to support this crazy hope of mine, the best place to do it right now is probably over at Patreon. The first STL drops will be getting underway in August, and most of the tiers get you access to them.